Milestone of Mrs So’s XO Sauce
1) First launch
In 2009 Mrs. So’s XO sauce was launched in Hong Kong Food Expo. Only medium spicy xo-sauce were available.
2) Expansion of the scope of products
In 2010 two more levels of spiciness (Original and extremely spicy) were available.
Sichuan Spicy sauce and Black Bean Chili Sauce were introduced.
Since then, two new sauces would be launched each year.
3) Expansion of retail outlets
Retail sale began at the City Super’s chain of supermarkets and gradually extended to SOGO, Marketplace by Jason, Three Sixty, Great, Taste, Fusion, Yata and other delicatessen shops.
4) New logo, new packing and new image
In 2018 all Mrs. So’s products are reclassified into three basic series, each with its own signature colour for easy recognition:
The XO Sauce Series (orange colour)
The Classic Series (blue colour)
The Vegetarian Series (green colour)